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Matthieu Borsboom Joins Burson Cohn & Wolfe as Senior Adviser for Defence and Security

May 2, 2018 3:06 pm

BRUSSELS, 2 May, 2018 —Burson Cohn & Wolfe (BCW), a top-three, full-service, global communications agency, today announced the appointment of Matthieu Borsboom, a retired Vice Admiral from the Royal Netherlands Navy, as its new senior adviser for defence and security. Borsboom served in the Royal Netherlands Navy for 38 years, joining as a midshipman in […]


Indian Prime Minister Narendra Modi the Most Followed World Leader on Facebook; U.S. President Donald Trump has the most interactions

May 2, 2018 2:34 pm

Burson Cohn & Wolfe Study Finds 109 Heads of State, 86 Heads of Government and 72 Foreign Ministers Have Personal Pages on the World’s Largest Social Media Platform  GENEVA, May 2, 2018 – Indian Prime Minister Narendra Modi is the most followed world leader on Facebook with 43.2 million followers on his personal page, almost […]


“Blockchain Reactions: Food and Healthcare” April 24, 2018 | 12:30 – 14:00

April 16, 2018 1:27 pm

Blockchain: it’s a buzzword that seems both brilliantly simple and fiendishly complex. It’s an emerging technology that uses a public distributed ledger to chronologically record transactions, agreement, and contracts. It is being applied to everything from mortgage approvals and voting to insurance contracts and black-market transfers. But how does it work, and how can it […]


Burson-Marsteller Appoints Bente Engesland – CEO of Burson-Marsteller Norway

February 14, 2018 10:30 am

 Oslo, 12 February 2018 – Burson-Marsteller, a leading global strategic communications and public relations firm, announced today it has appointed Bente Engesland CEO of its Norwegian operations, effective 1 June. Engesland takes over from Wenche Halsen who is leading Burson-Marsteller as interim CEO and will remain as part of the firm’s Norway leadership. “Bente is a […]


Burson-Marsteller Brussels wins two EuroPAwards

November 24, 2017 1:31 pm

The annual EuroPAwards has once again highlighted the vibrant Brussels public affairs scene. And Burson-Marsteller Brussels, building on last year’s success, again won two awards – this time in the categories Best Public Sector Campaign of the Year and Best Use of Social Media (consultancy category). The first prize was awarded for our work on […]


Planet Football – Strategies for International Success

July 11, 2017 2:55 pm

 WHY, WHEN, WHERE AND HOW THE PATH TO INTERNATIONAL EXPANSION   Burson-Marsteller, a leading strategic communications and public relations firm, has teamed up with The WPP Sports Practice and international tour organiser Match IQ to get to the heart of this issue. We invited thought leaders in the industry to give their expert insights on […]


What Influences the Influencers? 2017 EU Media Poll findings unveiled

July 6, 2017 7:03 am

ComRes/Burson-Marsteller 2017 EU Media Survey Unveiled POLITICO is the most read and most influential media among EU decision-makers and opinion formers, with three in five (62 percent) reading the publication at least once a week, according to a new survey on ‘What Influences the Influencers’ in the capital of Europe. Facebook is the social media […]


Why ageing Europe is gathering momentum and ready for a paradigm shift

April 21, 2017 10:07 am

Few people celebrate the first wisps of white in their hair. Politicians are likewise reluctant to address the passage of time. They should, especially in Europe. The Old Continent is ageing. In many corners, its population is shrinking. But although this is part of a decades-long trend, it is barely mentioned by leaders, who try […]


The price of Energy Union

April 21, 2017 9:54 am

From this summer, Europeans will be able to use their cellphones outside their home member state without fear of racking up huge bills: it is the fruit of a campaign to slash roaming fees that is one of the European Union’s most vaunted success stories of recent years. Read more here.