Latest News

Plans on Horizon herald a new dawn for Europe’s research

July 18, 2018 11:38 am

The Apollo lunar programme was one of the greatest research projects the world has ever seen: a gargantuan project led by the United States government to design and build a rocket to land men on the Moon. Europe has never had anything like this, but with the new Horizon research programme, it is at least […]


What Influences the Influencers?

June 26, 2018 7:22 am

2018 EU MEDIA SURVEY EU policy-makers increasingly rely on EU-focused media and social media to make informed decisions, while Twitter is now more trusted than the BBC as a very influential news source among the Brussels elite. Yet personal relationships still trump social media when it comes to informing decision-making in the capital of Europe.


Why the change in Spain and Italy will unsettle the EU

June 13, 2018 3:17 pm

It was a coincidence that both Spain and Italy agreed new leaders within hours of each other on June 1. The new Prime Ministers were sworn in on the back of very different crises. In Italy, it came almost three months after elections that produced shock victories for the extremist populist parties. In Spain it […]


Why the EU’s green grades are not as high as they should be

June 8, 2018 7:56 am

The European Commission’s proposed ban on single-use plastics, announced on May 28, is an archetypal European environmental initiative: it is a bold measure to improve our planet, and it responds to rising public concerns about an alarming pollution problem. It comes a fortnight after the Commission’s third Mobility Package, setting targets for heavy-duty vehicle emissions, […]


Website Privacy Policy

May 23, 2018 1:02 pm

Privacy policy – Burson-Marsteller Brussels At Burson-Marsteller Brussels we are committed to ensuring that your personal information is protected and never misused. Our privacy policy explains what personal information we collect, why we collect it, how we use it, the controls you have over your personal information and the procedures that we have in place […]


Making the Most of Blockchain

May 23, 2018 9:48 am

Blockchain is distributed ledger technology (DLT) invented in 2008 as the public transaction ledger for the crypto currency, Bitcoin. In the last few years many new applications for DLT have emerged, from research labs, the tech community and innovative businesses in sectors such as banking. Promising applications are widespread; from healthcare to food, from logistics […]


Matthieu Borsboom Joins Burson Cohn & Wolfe as Senior Adviser for Defence and Security

May 2, 2018 3:06 pm

BRUSSELS, 2 May, 2018 —Burson Cohn & Wolfe (BCW), a top-three, full-service, global communications agency, today announced the appointment of Matthieu Borsboom, a retired Vice Admiral from the Royal Netherlands Navy, as its new senior adviser for defence and security. Borsboom served in the Royal Netherlands Navy for 38 years, joining as a midshipman in […]


Indian Prime Minister Narendra Modi the Most Followed World Leader on Facebook; U.S. President Donald Trump has the most interactions

May 2, 2018 2:34 pm

Burson Cohn & Wolfe Study Finds 109 Heads of State, 86 Heads of Government and 72 Foreign Ministers Have Personal Pages on the World’s Largest Social Media Platform  GENEVA, May 2, 2018 – Indian Prime Minister Narendra Modi is the most followed world leader on Facebook with 43.2 million followers on his personal page, almost […]


“Blockchain Reactions: Food and Healthcare” April 24, 2018 | 12:30 – 14:00

April 16, 2018 1:27 pm

Blockchain: it’s a buzzword that seems both brilliantly simple and fiendishly complex. It’s an emerging technology that uses a public distributed ledger to chronologically record transactions, agreement, and contracts. It is being applied to everything from mortgage approvals and voting to insurance contracts and black-market transfers. But how does it work, and how can it […]


Burson-Marsteller Appoints Bente Engesland – CEO of Burson-Marsteller Norway

February 14, 2018 10:30 am

 Oslo, 12 February 2018 – Burson-Marsteller, a leading global strategic communications and public relations firm, announced today it has appointed Bente Engesland CEO of its Norwegian operations, effective 1 June. Engesland takes over from Wenche Halsen who is leading Burson-Marsteller as interim CEO and will remain as part of the firm’s Norway leadership. “Bente is a […]