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Why ageing Europe is gathering momentum and ready for a paradigm shift

April 21, 2017 10:07 am

Few people celebrate the first wisps of white in their hair. Politicians are likewise reluctant to address the passage of time. They should, especially in Europe. The Old Continent is ageing. In many corners, its population is shrinking. But although this is part of a decades-long trend, it is barely mentioned by leaders, who try […]


The price of Energy Union

April 21, 2017 9:54 am

From this summer, Europeans will be able to use their cellphones outside their home member state without fear of racking up huge bills: it is the fruit of a campaign to slash roaming fees that is one of the European Union’s most vaunted success stories of recent years. Read more here.


How the EU nudges us to be nicer to animals

April 21, 2017 9:37 am

The European Union is typically characterised by high politics and complex economics, so animal welfare is unlikely to feature high in the annals of its activity. Yet it has quietly crept up the agenda. Today the EU is a leading driver of rules on the ways animals are kept and treated, reflecting the changing European […]


John Higgins joins Burson-Marsteller as Senior Adviser for digital technology

April 10, 2017 9:13 am

BRUSSELS, April 10, 2017 — Burson-Marsteller, a leading global strategic communications and public relations firm, today announced the appointment of John Higgins CBE as new Senior Adviser for digital technology. He joins the company on 1 May. Before joining Burson-Marsteller, Higgins spent six years as Director General of DIGITALEUROPE after nearly a decade at the […]


Burson-Marsteller appoints senior adviser for defence and security

January 30, 2017 9:15 am

BRUSSELS, January 30, 2017 — Burson-Marsteller, a leading global strategic communications and public relations firm, today announced the appointment of a new senior adviser for defence and security. Vice-Admiral Peter Hudson CB joins the company on 1 February. Vice-Admiral Hudson, who is British, served as an officer in the Royal Navy for 36 years, commanding […]


Press Release

January 5, 2017 4:15 pm

76 Percent of Technology Elites Say the U.S. Technology Industry’s Best Days Are Ahead; 59 Percent Expect the Trump Administration to be Favorable to the Industry, According to New Survey The Burson-Marsteller Age of Trump Technology Policy Survey Reveals Technology Elites are Optimistic About the Current and Future State of the Country and Economy, While […]


Geoff McDonald, former global VP of HR for Unilever, to advise Burson-Marsteller on Corporate Purpose and Organisational Change

July 6, 2016 7:58 am

Brussels, 6 July 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, today announced that Geoff McDonald, the former Global VP of HR for Marketing, Communications, Sustainability and Global Talent at Unilever, has joined Burson-Marsteller as a Senior Advisor on Corporate Purpose and Organisational Change. Geoff will be working together with a […]


Press Release – Barack Obama and Dmitry Medvedev Most Followed on Instagram

February 18, 2016 12:29 pm

World Leaders on Instagram: Burson-Marsteller Study Finds Governments are Experimenting with Instagram to Engage with Citizens NEW YORK, February 17, 2016 – More than 70 percent of governments worldwide have set up an official Instagram presence, but a third of the 305 accounts surveyed are dormant or inactive, according to a new study by Burson-Marsteller, […]


What Influences the Influencers? 2016 EU Media Poll findings unveiled

January 28, 2016 9:30 am

The Financial Times tops the list of “very influential” media among Brussels decision-makers and opinion-formers, but new title POLITICO and the BBC are the most-read sources of EU news among these groups. These are the headline findings from the ComRes/Burson-Marsteller 2016 EU Media Poll on ‘What Influences the Influencers’, a survey into the preferred news […]


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