Being More Around the world, the people who make up Burson-Marsteller are committed to helping our clients – whether companies, organisations or governments – succeed in Being More. Our commitment is driven by our belief that the most successful organisations are guided by a clear sense of purpose – a distinct and powerful world view that shapes their business, guides their actions and ultimately determines their reputation and success. For Burson-Marsteller, Being More means building dynamic partnerships between people, companies, governments, other organisations and the media – partnerships that stimulate conversations with the potential to change the world. One of the most exciting aspects of the times in which we live and work is that no one owns this model, because there are no boundaries. It is a world in which we can imagine possibility, work hard and use our creativity and expertise to turn the possible into the real and achieve results for our clients that help them realise their purpose and make them and us proud. That is the essence of Burson-Marsteller Being More – and we are committed today, as we have been for 60 years, to achieving that purpose. For Burson-Marsteller, Being More is about understanding that, at its heart, communications is all about people – whether businesspeople, politicians, bloggers, journalists or other audiences – and people pay attention to what matters to them. Being More means crafting compelling messages backed by evidence not whim, creating content backed by expertise and driving relevance that provides substantive impact and meaningful results for our clients. As the leading ideas-driven, results-oriented communications firm in the world, helping our clients navigate the changing communications environment and bringing to life their purpose are at the heart of our own commitment to Being More. This commitment inspires us in our pursuit of excellence. At Burson-Marsteller, Being More is our promise to our clients and to each other: To exceed expectations today and constantly improve for tomorrow.