Our Purpose and Values


Our corporate purpose is to help our clients define and communicate their corporate purpose. We also seek to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.


Burson-Marsteller is committed to the following values:

  • Transparency
  • Honesty
  • Confidentiality
  • Excellence

Burson-Marsteller Brussels is a founding member of EPACA – the European Public Affairs Consultancies’ Association – and we helped shape the EPACA code of conduct which aims to promote the highest level of professional conduct in the EU public affairs profession.

Our internal rules go further than the EPACA code and spell out in great detail the transparency measures that our consultants must observe. Burson-Marsteller supports the introduction of a mandatory register of all lobbyists from EU institutions.

Transparency register identification number: 9155503593-86
Transparency register entry